woman singing

EXPENSES

Buying a home. Getting married.

FINANCIAL STATUS

Career entry income level.

LIFE INSURANCE SOLUTIONS

Term that can be converted to permanent. As clients’ lives change, Prudential allows any of our term policies to be converted to any of our permanent policies. Plus, our end-to-end process includes an eApplication, eInterview, and eDelivery that make the process quick and easy at any age.

ANNUAL REVIEW POINTS

Younger, healthier, term is the first step.

20 to 30
Just starting out

20 to 30 just starting out

EXPENSES

Getting married. Expanding family.

FINANCIAL STATUS

Income growing. Finances getting a little more complicated. More bills to pay. Concerns about the potential for health issues.

LIFE INSURANCE SOLUTIONS

A Prudential term policy provides death benefit protection. Most of our term products include a terminal illness rider.1 Plus, they can be converted to any of our perm policies. Consider converting some or all for lifetime coverage and potential cash value accumulation.

ANNUAL REVIEW POINTS

Consider converting a Pru term policy to any permanent policy to build potential cash value and  that includes an optional chronic illness rider.2 Age last birthday underwriting typically means a lower premium.

30 to 40
Responsibilities
are expanding

30 to 40 responsibilities are expanding
toddler with dog
student writing in notepad

EXPENSES

Kids are growing; so are their expenses—like cars and college.

FINANCIAL STATUS

Income and expenses increased. Should contribute the maximum allowed to retirement savings.

LIFE INSURANCE SOLUTIONS

Term policies may be ending or no longer enough. A permanent policy from Prudential can offer death benefit protection for life. Appealing living benefits, such as potential cash value to supplement income3 and a chronic illness rider to allow death benefit acceleration while still alive.2

ANNUAL REVIEW POINTS

Consider conversion of term to perm. Prudential allows clients to convert any of our term policies to any of our perm polices. Age last birthday pricing may mean more attractive than age nearest pricing.

40 to 50
Life is getting
more complex

40 to 50 life is getting more complex
couple snorkeling

EXPENSES

Kids still home. College payments are in full swing. Kids may be getting married. Maybe grandkids.

FINANCIAL STATUS

Income at peak levels. Paying off college bills and loans. Still paying mortgage, maybe a second. Retirement savings at peak efforts.

LIFE INSURANCE SOLUTIONS

A term policy may be ending. Still time to convert to a permanent policy with a chronic illness rider.2 Such a policy can help create a legacy. A survivorship policy can cover two lives.

ANNUAL REVIEW POINTS

Permanent life insurance with a chronic illness rider2 may meet their biggest concern … healthcare expenses for a chronic illness in the future. There’s still time to build cash value to supplement retirement income.3 Cash value in permanent policies can also help pay off debt.3

50 to 60
Life is settling
down

50 to 60 life is settling down

EXPENSES

Moving. Retirement. Grandchildren to dote on. Disability or chronic or terminal illness.

FINANCIAL STATUS

Reliant on income from savings. Giving thought to, and may be already planning, how they want to be remembered. Healthcare expenses can affect savings.

LIFE INSURANCE SOLUTIONS

Life insurance can amplify a legacy. If a permanent policy has been accumulating cash value, it may be used to supplement retirement income.3 The death benefit of a permanent policy with a chronic or terminal illness rider could be accelerated if a client becomes ill.2

ANNUAL REVIEW POINTS

Talk to them about  financial wellness if one or both become chronically ill and if they’d like to leave a legacy.

60+
Retirement
begins

60+ retirement begins
couple walking away
woman singing

20 to 30 Just starting out

EXPENSES

Buying a home. Getting married. Paying student loans.

FINANCIAL SITUATION

Early career, lower income level. Not much left over to save. But there is potential for growth.

CONSIDERATIONS

Paying debts is important to you. So is not leaving them to loved ones if you die. A death benefit from a term life insurance policy can help ease the burden for them.

DID YOU KNOW?

Life insurance rates will never be as affordable as they are when you’re young and typically healthier. However, as your needs change, a Prudential term policy can be converted later to a permanent policy that can last over your lifetime.

toddler with dog

30 to 40 Responsibilities are expanding

EXPENSES

Buying a home and cars. Having kids or getting pets.

FINANCIAL SITUATION

Income may be growing, but expenses are, as well. And they’re getting a little more complicated.

CONSIDERATIONS

Term life insurance is an affordable way to replace income and pay off debt if you die in this life stage. Still, it’s a good idea to talk to a financial professional about a policy that could last into your 80s or even longer.

DID YOU KNOW?

A term life insurance policy may meet your needs today. But, as the years go on and your life changes, it may not be enough. A Prudential term policy can be converted to a Prudential permanent policy that can last over your lifetime.

student writing in notepad

40 to 50 Life is getting more complex

EXPENSES

Kids are growing. They’re reaching milestones. Cars and college are close.

FINANCIAL STATUS

Expenses and income are still growing. Ideally, you’re  maxing your retirement savings.

CONSIDERATIONS

You own a term life insurance policy, but believe your financial obligations will continue to grow. Retirement is also coming sooner than later. You’re thinking about how to afford it ten to twenty-five years from now.

DID YOU KNOW?

Lots of life insurance options to consider. Universal, indexed, or variable policies may have cash value to supplement income later. Ask a financial professional about  Prudential’s conversion options without another medical exam.

couple snorkeling

50 to 60 Life is settling down

EXPENSES

Kids moving back after college. You’re supporting them as they get started. Wedding and retirement saving.

FINANCIAL SITUATION

Your income may have peaked, but so have expenses. Living life, supporting your family, and saving for retirement are things you want to continue doing.

CONSIDERATIONS

Permanent life insurance is optimal. It can help create a legacy for the people you love or for a charity you hold dear. It also has the potential to accumulate cash value that you could access while you’re living.1

DID YOU KNOW?

Speak to a financial professional to help ensure you’re protecting your, and your loved one’s, financial wellness. Discover how permanent life insurance from Prudential may also be able to help with your retirement.

couple walking away

60+ Retirement begins

EXPENSES

No longer supporting kids. Retirement. Time with grandkids. Travel. Possible chronic illness.

FINANCIAL SITUATION

You have a limited income and may have income-generating investments. Unexpected expenses are a worry.

CONSIDERATIONS

A permanent life insurance policy from Prudential may help supplement income. An accelerated death benefit rider2 may allow you access the death benefit while you’re still living. The policy may also help you to leave a significant legacy to loved ones or even a charity you care about.

DID YOU KNOW?

A Prudential permanent life insurance policy can help you to be prepared for the unexpected and to be remembered by loved ones or institutions you are passionate about.